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戴爾公司的企業背景案例分析

時間:2015-09-06 17:26來源:livesitehelp.com 作者:代寫paper 點擊:
本文是一篇關于戴爾公司的案例分析作業,戴爾公司是世界最大的跨國科技公司之一,本文介紹了該公司的發展歷程,面對瞬息萬變的外部環境,他們是如何應對的,最后總結了該公司的經驗。
戴爾公司的企業背景
 
戴爾公司是世界最大的跨國科技公司之一,生產、銷售和支持個人電腦和其他與電腦相關的產品。
 
戴爾作為個人電腦有限公司成立于1984年,啟動資金總計1000美元,。它的創始人邁克爾戴爾當時還就讀于德克薩斯大學。邁克爾·戴爾剛開始創辦他的企業時只有一個簡單的觀念:將計算機系統直接賣給客戶將會是了解他們的需求,提供他們最滿意電腦運算解決方案的最好方法。公司的第一個產品是一個自行設計的計算機稱為Turbo PC電腦。它與大品牌電腦相比,價錢更便宜一些。 戴爾不是第一家做個人電腦的公司,但卻是第一家成功的公司,該公司在第一年交易額達到7300萬美元。
 
該公司于1988年更名為戴爾電腦公司。他們在1990年試圖通過商店出售電腦但卻沒有成功,然后他們仍舊將電腦直接賣給客戶。1992年戴爾作為世界500家最大的公司之一,登上了《財富》雜志。四年后,戴爾開始通過其網站銷售電腦。1999年,戴爾打敗康柏電腦公司,成為美國最大的個人電腦銷售公司,擁有250億美元的收入。
 
2003年,公司更名為戴爾股份有限公司。
 
2004年,戴爾試圖擴大其銷售的產品包括電視機、打印機和數字音頻播放器。同年,邁克爾·戴爾辭職,但仍保留董事會主席的職位。凱文•羅林斯成為新任首席執行官。
 
2005年,戴爾被《財富》雜志封為最受尊敬公司之首。
 
2006年,戴爾收購Alienware公司——一個計算機硬件制造商。
 
2007年,首席執行官凱文•羅林斯辭職,邁克爾·戴爾恢復CEO職位。這一年,戴爾與沃爾瑪,史泰博,國美合作,幫助它增加新客戶和擴大其分銷。
 
The corporate Background of Dell Inc
 
Dell Inc. is one of world' largest multinational technology corporation that manufactures sells and supports personal computer and other computer related.
 
Dell was founded as PC's Limited in 1984 by Michael Dell, with a start-up money totaling $1,000, when he was attending the University of Texas. Michael Dell started his business with a simple concept that selling computer systems directly to customer would be the best way to understand their needs and give them the most computing solutions. The first product of the company is a self-designed computer called Turbo PC which had lower prices than major brands. PC's Limited was not a first company to do this but was the first to succeed, grossing $73 million in its first year trading.
 
The company changed its name to Dell Computer Corporation in 1988. They tried to sell computer through stores in1990 but was unsuccessful and they returned to sell directly to customers.
 
Dell was included in Fortune Magazine as one of the world's 500 largest companies in 1992. Four years later, Dell began to sell computer through its website. In 1999, Dell beat Compaq and became the biggest seller PCs in the US with $25 billion in revenue.
 
In 2003, the company's name was changed to Dell Inc.
 
In 2004, Dell tried to expand its sales include televisions, printers and digital audio players. At the same year, Michael Dell resigned and retaining as chairman of the board. Kevin Rollins became new CEO.
 
In 2005, Dell appeared at the first place in the Most Admired Companies of Fortune Magazine.
 
In 2006, Dell bought Alienware - a computer hardware manufacturer.
 
In 2007, Kevin Rollins resigned and Michael Dell resumed as CEO. This same year, Dell had partnership with Wall-mart, Staples and Gome that helped it to reach new customers and extend its distribution.
 
產業概況-Industry overview
 
As we know, computer industry is a highly competitive industry. And this industry is very flexible, technology is changing day by day, companies and organizations have to change to catch up with the speed of technology. If the companies cannot catch up with it, they will be eliminated by their competitors. Here are few names of outstanding companies in the industry:
 
HP started in 1939.
 
IBM joined in computer industry since 1980 but this company had a strong foundation from 1880s.
 
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