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Organisations And People Management Report

時間:2015-08-26 11:55來源:論文哥代寫 作者:huiyin 點擊:
本文介紹了保潔公司的創立及其發展過程,并通過分析其多種營銷策略及其經營方式,總結出需要改進的地方,如明確團隊合作、取消低效率的品牌或地區。
寶潔公司是生產多樣化產品的公司,它的經營目標是要滿足消費者的需求。寶潔公司創始于1911年,以創新為宗旨,每次都生產出不同的產品。每一個產品的生產都會經歷三個階段。第一階段是創新所需產品;二是繼續生產適當數量的現有的成功產品;第三是要進行更多的資本投資,擴大公司。這種三階段式的生產使寶潔公司大獲成功。

寶潔公司是遍布全世界70多個國家擁有156家分公司的跨國公司,它有三個主要的研發中心,第一個中心是在德國,是研發紙制品如'Always'和“幫寶適”等品牌。第二個中心是在布魯塞爾,該中心主要負責開發洗滌劑。最后的研發坐落在英國中心,負責肥皂和洗發水的開發。

寶潔公司的環境科學部在確保產品的使用安全及環境的保護方面起到了獨特的作用。環境安全是一個內部的質量,寶潔公司在每一個產品的每一部分都結合了該理念。寶潔公司致力于生產最佳的產品,不斷提供給全世界的消費者最完善的商品。

Procter and Gamble is an organization which produces diverse products, and its ambition is to reach the consumer's demand. P&G began in the 1911,with the theme of innovation by producing every time a different product. For every product they go through three stages. The first stage was to make innovative needed products; the second was to proceed with the successful products with suitable quantities; and the third is to have more investments of capital to enlarge the company. These three stages preserve the success of P&G.

P&G is a multinational corporation with 156 branches in more than 70 countries. There are three main development centers, the first center is in Germany in which paper products like 'Always' and 'Pampers' are developed. The second is in Brussels, used to develop detergents. The last center is situated in the United Kingdom where soap and shampoos are developed.

P&G's environmental science department plays a unique role to ensure that their products are safe to use for the consumer as well as for the environment. Environmental safety is an internal part of the quality that P&G builds into its every product. The Company is committed to produce best quality of products to refine the consumers of whole world.

The company's actual performance could be deduced by looking at its 2009 Annual Report. Its worldwide net earnings for the year 2009 were 13,436 million dollar, which is 13.61% increase over the prior year. It has total assets of $134,833 million and liabilities of $71,451 million. P&G has been paying a dividend for 120 consecutive years since its incorporation in 1890 and has increased its dividend for 54 consecutive years at an annual compound average rate of approximately 9.35%.This is an evidence of how much consumers demand P&G's product and how this initiates the company to develop 300 brands to satisfy five billion consumers all over the world.

Alan G. Lafley became chairman of P&G in 2000, he made it clear that he wanted innovation "across the spectrum"-in how the company invents, markets, manufactures, and distributes its products.

方法——Methods

Data collection methods

We get the data from the documentary analysis of the P&G which come from the website of the P&G. The data is easy accessed in the internet. P&G's annual plans are useful in the research. At the same time, we keep contact to P&G via emails. They give us information on the plan of the company's development.

Issues and challenges

Biases - different comments of P&G in massive aspects, often find data from some organization within the P&G. that circumstances may cause biases, which influence comments to become less objective and even flattery. It is significant to distinguish the information because possibly comments on one aspect could go opposite and cause dilemma.

Detailed resource constraints - it is not difficult to find general information about P&G. However, it was not easy to search details and depth objections. Although, connecting P&G for details may work, yet it cannot be certain that the opinions gained from P&G are 100% objective and real.

Collecting from dispersive information - a majority of resources is dispersive. It means much time consuming and less efficiency. Also some information may mislead ideas to somewhere wrong.

Analysis

Through the analysis of company's annual report, we know the performance of P&G. according to the structure and culture of P&G, we can forecast the development foreground. We evaluate the approaches to management and leadership. We use the view of a manager, trying to give out a better way. We are based on management principles and analysis the existing business model. P&G has a unique pattern in the business management which was widely praised by consumers. (責任編輯:cxj)
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