論文哥代寫源于英倫 服務世界 專業代寫服務12年 <-- -->
當前位置: 首頁 > 加拿大論文 >

加拿大留學生電子商務營銷論文代寫:B2B在線業務—the B2B online presence

時間:2012-04-18 16:14來源:www.liuxulw.com 作者:留學生論文代寫 點擊:
本論文為加拿大留學生電子商務營銷論文,B2B(the B2B online presence),是指一個市場的領域的一種,是企業對企業之間的營銷關系。電子商務是現代B2B marketing的一種具體主要的表現形式

chapter 5 : the B2B online presence 1 : Introduction Two issues are significant in加拿大留學生電子商務營銷論文代寫 B2B marketing: The method of both the decision–making process and the actual purchase differs from B2C, and The range of products varies dramatically Firms make use of the Internet in their purchasing as a source of information Garrido Samaniego et al (2006) ? 2 : B2B buying practices Importance of the decision making unit (DMU) The key decisions to be made with regard to B2B buying practices revolve around being aware of: How your potential customers go about their buying decision, and Who – within the buying organization – has the responsibility for seeking information on the product that will meet its needs These issues can be addressed by reviewing the B2B buying process – or cycle ? 3 : The B2B website Tenants of good website design no less important on B2B site Develop content to meet all stages of the buying cycle: Problem recognition Specification development Search for products (if off-the-shelf) or search for supplier (if bespoke) Evaluate products and suppliers Arrange purchase After sales service ? 4 : Lead generation The nature of B2B marketing and procurement makes this the key objective of the majority of B2B websites Key issues include: Appropriate calls to action on website Mediums of communication offered Who handles the initial contact Must be seamless link between ‘online’ and ‘offline’ ? 5 : e-Marketplaces Often industry or market specific – also act as communities or portals – often restricted membership Mirrors ‘consumer’ equivalents Three parties involved: buyers, sellers and marketplace providers Not a ‘fit and forget’ solution – e–marketplaces should be constantly monitored for activity ? 6 : Online auctions and tendering Staples of B2B trading for decades – Internet has eased the process Auctions: ? Forward – quality, quantity and specifications of goods are made known and interested parties make bids against each other, with http://livesitehelp.com/jianadalunwen/ the highest bid buying the goods ? Reverse – the buyer announces what they wish to purchase and then inviting bids to satisfy those wants Tendering Buyer makes known their requirements and invites interested parties submit an online bid by a pre–determined deadline – buyer reviews all of the bids and selects most suitable end

(責任編輯:admin)
頂一下
(0)
0%
踩一下
(0)
0%
------分隔線----------------------------
發表評論
請自覺遵守互聯網相關的政策法規,嚴禁發布色情、暴力、反動的言論。
評價:
欄目列表
推薦內容

在線客服

售前咨詢
售后咨詢
微信號
Badgeniuscs
微信