論文哥代寫源于英倫 服務世界 專業代寫服務12年 <-- -->
當前位置: 首頁 > 留學生新聞 >


時間:2013-05-09 22:49來源:livesitehelp.com 作者:Gladys 點擊:
Asian Restaurant News   Aug 2011 
亞洲餐廳新聞 2011年8月
Formosa Bento House
Success Story
Pairing Wine with Asian Cuisine
Building a Brand
On Food and Business Reflection in the Kitchen
Eric Sun graduated from college with a bachelor’s degree in business administration three years ago. Fresh out of school, he  already  had  an  idea  about  how  to  begin  his  career.  And even  more  impressively,  he  immediately  acted  upon  it  by  opening  Formosa Bento House, a restaurant that offers foodies the chance to try authentic dishes from Taiwan—the homeland of his parents Andy Sun and Tammy Lu.
Born  in  America,  Eric  would  head  over  to Taiwan  during his  summer  breaks,  and  in  the  process  discovered  the breathtaking  dining  scene  and  its  amazing  diversity. Gradually, he  developed  a  fondness  for  Taiwan  fare, especially the tasty treats available at the night market.
His  dream  to  bring Taiwanese  cuisine  to  the  US  eventually came  true  when  he  found  out  that  that  foodies  were looking for something familiar, yet quite a bit different than what  they  were  used  to  eating  at  Chinese  restaurants.  Eric planned and created his business by focusing on developing a restaurant  that  offers  delicious  yet  nutritious  food  at  an affordable price.
“When  Eric  was  in  college,  he  dined  out  often,  and  was worried about what he was eating in terms of whether it was harmful to his body. Another problem was that the price was often a bit too high for the value,” says Tammy, Eric’s mother.
This  may  explain  why  he  decided  to  bring  the  concept  of home  cooking  to  the  people  of  Redwood  City  via  Formosa Bento  House. “At  our  home,  we  use  fresh  ingredients,  and cook  in  a  healthy  way.  For  example,  we  never  add  MSG, and our dishes are lightly flavored without extra oil or salt,” Tammy further explains.
Before  opening  the  restaurant,  Eric  really  didn’t  know  what kind  of  restaurant  the  locals  would  like  the  most.  So he scouted out the area, conducted surveys, and tested various ideas, finally deciding to offer bentos.  Perfect  for  fans  of Asian  cuisine,  bentos  provide  convenience  and  value  to customers who are busy with their work but still want to try some ethnic flavors. 
“We really didn’t know where we could go and whether the customers would like it,” Tammy says. 
Taiwan bento (or Bian Dang) is basically a type of street food commonly sold near bus stations and commercial areas with a  high  concentration  of  office  workers  or  travelers  on  the go. The choices are almost endless, with an  almost  infinite amount of bento combinations available. Formosa’s versions on  the  other  hand  aren’t  unlimited  but  rather  focus  on  the more  popular  combinations. You can choose a  main  item, such as fried or grilled pork and chicken, or preserved pork.
All items come with steamed rice, a small portion of pickled radish, ground pork, marinated egg, preserved mustard, Taiwanese style cabbage and traditional soup.
Sometimes small can be big, as many people discover when perusing  Formosa’s  menu. Formosa’s  one  page  menu  lists around  50  items,  incorporating  both Taiwan  and  Japanese bento  boxes.  Even  without  providing  a  ton  of  choices,  the small  restaurant  does  try  to  make  each  dish  healthy  and tasty. The chicken or pork is marinated with fruit juices which deliver a fruity kick, and enrich the dish with a multi-layered texture of taste without overwhelming taste buds.
“We  never  add  any  MSG  or  any  baking  soda,  but  instead try  to  retain  the  original  taste  and  flavor—thereby  http://livesitehelp.com/lxnews/  not overburdening people with overly strong seasoning, ” Tammy explains.