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人力資源管理paper范文:管理在線社區志愿者

時間:2015-12-03 17:29來源:livesitehelp.com 作者:anne 點擊:
近年來,網上社區已經成為許多公司在其營銷的青睞工具。受這種趨勢的啟發,這些公司需要招募和發展人力資源,建立和維護在線社區,這是一個日益增長的需求。
人力資源管理paper范文:管理在線社區志愿者

網上社區特別是人力資源的很大一部分是自愿的在線社區成員,管理這些志愿者特別是他們的表演,在企業創造有益的在線社區是一個主要的挑戰。本文研究的在線社區和志愿管理員的基本屬性,消除人力資源績效的障礙,并試圖找到方法來處理這個特定領域的障礙。
 
In recent years, online communities have became a favored tool used by many companies in their marketing. Inspired by such trend, there is an increasing need for these companies to recruit and develope human resources to establish, construct and maintain online communities. And, particularly, a large portion of the human resources is voluntary online communities members. To manage these volunteers, especially their performances, is a major challenge faced by companies to create beneficial online communities. This article studies the basic properties of online communities and their voluntary administrators, connects Vernon’s (2006) Removing the barriers to HR performance, and tries to find approaches to deal with the barriers in this specific area.

Rise of the online community網絡社區的興起

Establishing business with the help of online community has become a common tool employed by companies inside information technology territories. There are two kinds of online communities in terms of their functions. The first kind acts as the major products or services of some companies. The second kind acts as an complementary tool to provide additional service to some companies major product and service. This article only discusses the second kind. Also, the forms of online community can be vary, including bulletin board system, forums, blogs and etc. And accordingly companies may use them to fulfill different purpose of marketing, including communicating companies’ ideas, gathering consumer feedbacks, creating platforms to let consumers help each other, or simply to maintain a large consumer population. Shared by all the forms of online community, the simple reason for companies to employ online community strategy is that these platforms are lowering the operation cost of these companies by not only taking advantages of low cost Internet channel but also outsourcing a significant portion of the companies’ business to their online community users. Steam is a online community created by the video game distributing company, Valve Corporation, and one of its content named Greenlight, which “is a system that enlists the community's help in picking some of the new games to be released on Steam”(Valve Corporation, 2013). Basically, communities can do a lot of work for the companies, and, in this case, picking the games. Thus, the companies are employing this tool due to a core cost-efficient reason.

Volunteers: Supply and Demand志愿者:供給與需求

在信息技術領域內,企業借助網絡社區的幫助,成為企業內部的一種常用工具。有兩種類型的在線社區在履行職能方面。第一種是作為一些公司的主要產品或服務。第二類行為作為一種補充工具,以提供額外的服務,一些公司的主要產品和服務。本文只討論第二種。此外,網絡社區的形式可以是各不相同,包括公告板系統,論壇,博客等并據此公司可以使用它們來滿足市場不同的目的,包括傳達公司的想法,收集消費者的反饋,建立平臺,讓消費者互相幫助,或者干脆保持一個龐大的消費群體。
Running an online community needs a lot of full-time administrators, moderators or community managers. Work of these administrators consists two major parts, development and maintenance of online communities, and both of them needs occasional changes and sustainable input of labor. The detail work of these two parts varies a lot, but in general, development means to add meaningful contents into the communities while maintenance means to eliminate undesired contents and keeps the communities in order.The sustainable input of labor is often less skilled and repetitive. For a company its other operation units can work 8 hours and five days a week. But an online community possibly need the administrator team to spread its members to work in a more disoriented order, and in some online communities the administrator team should cover twenty-four seven. And for most online communities, the numbers of community could be counted as thousands or even millions, which means a remarkable demand for administrators’ mass quantity and reasonable quality. From the perspective of a company, employing staffs to run the community means to pay extra than its in-company employees. This is neither cost efficient, nor consistent with the online community strategy as I stated in the last section. But online community is no different from a real community in some points. Lots of companies put their full-time employees only in the top level of the communities’ administration and recruit considerable amounts of voluntary community members to carry most of the less skilled but heavier workload. (責任編輯:cinq)
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