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澳洲毀天敏的城堡的旅游戰略研究

時間:2016-02-24 10:44來源:livesitehelp.com 作者:anne 點擊:
經過PEST分析和波特的五力分析競爭模式研究,我們的毀天敏的城堡還有商機轉變的機會和一些風險問題,從而在同行業競爭中有了初步的了解,從中可以得出一些基本結論。
1 Mortimer’s Castle introduction莫蒂默的城堡簡介

 

毀天敏的城堡在赫里福德郡可以追溯到921AD,它坐落在村莊的一座小山上。有一個關于城堡的夢幻般的故事,因為他是英國七百年前最有權勢的人之一,這是一個很有影響力的故事。羅杰·莫蒂默爵士是英格蘭女王伊莎貝拉的情人。對于現在人來說,他們的浪漫故事為文化帶來了很多的財富。
該報告試圖分析遺跡的商業價值,并尋找戰略發展,然后決定該提案是否是有意義的。
該報告的結構將是以下幾點:在第2節選中,PEST理論及其與莫蒂默城堡組合進行了討論,第節探討了理論和應用在這種情況下。然后,在最后一節提供了戰略發展的區域好。
The ruined Mortimer’s Castle in Herefordshire can date back to 921AD, which locates on a hill in the village. There is fantastic story about the castle due to the story of the Lords of Mortimer, who is one of the most powerful people in England seven hundred years ago. Sir Roger Mortimer was the queen Isabellar of England’s lover. The romantic tale of them contributed to the culture and brought a lot of treasure for current people.
The report is to try to analyse the commercial value of the ruins and find the strategies to develop it, and then determining whether the proposal is meaningful.
The structure of the report will be following:  in section 2, the PEST theory and its combination with the Mortimer’s Castle is discussed, section 3 explores the theory and the application on this case. And then, the final section provides the strategies to develop the area well.

 

2 PEST analysis PEST分析

 

PEST analysis is the basic tools of strategic analysis of the external environment, politics, the economy, the point of view of society and technology or four factors analysis for grasping the overall macroenvironment, evaluating the impact of these factors on the strategic objectives and strategy formulation.

 

2.1Politics
P represents Politics, which refers to the actual and potential impact of the political forces and the relevant laws, regulations, and other factors on the organizational and operational activities. When there is a change of attitude of the political system and the institutional, government organizations operations, it is necessary that business strategy must follow them and make adjustments. The business-related policies and ideas for a competitive enterprise must be carefully study, such as the research and the cancellation of certain regulatory trend, and we understand some of the rules of international trade business, intellectual property laws, labor protection and social security. 
In England, the government pays attention on the tourism. As the Government Tourism Policy report describes, which is published by department of culture, media and sport, Tourism is a tremendously important section of the UK’s economy, which is the six biggest industries and third-largest export earner with a revenue of £90bn very year and contributing 4.4% of whole jobs in England. Thus, the government believe it is very important and takes policies to develop this industry. For example, the Government helps the tourism sector by being responsible for hotel ‘star rating’ quality and improving staff skills with adding related courses. Such kinds of policies have a positive effect on the tourism industry, which, no doubt, lead to the development of the tourism in Mortimer’s Castle. Moreover, the local officers also provide the policy. A Tourism Strategy for Herefordshire 2010 – 2015 has been submitted and completed, there will be culture fair in the county for improving the industry. Thus, such policies are good for the tourism.

 

2.2 Economic factors
Economic factors refer to a country's economic system, economic structure, industrial layout, the resource situation, the level of economic development, and future economic trends. The key elements of the economic environmentinclude the GDP change trends, the level of interest rates, the level of inflation and the trend, the unemployment rate, the residents' disposable income levels, the level of the exchange rate, the cost of energy supply, the degree of perfection of the market mechanism, market and demand situation and so on. Enterprises is an individual of the macro-environment, the economic environment decides and influences the formulation of its strategic. Thus, the company should do a variety of strategic decision-making process by focusing on assessment of economic conditions in other countries outside their own country.
Unfortunately, Britain is processing of recession. The economy shrank 0.4 percent in the last year and shrank 0.3 percent in the first quarter of 2012. The economic environment is very bad. Moreover, the whole economic in the world is also not good, which affects the income of the people and may lead the recession of the industry. However, the good news is that the govemnetpays more attention on tourism industry, there will be more economical support as well as the policy to improve the industry. Thus, even though there maybe difficulty currently, the future is promising. (責任編輯:anne)
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