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一種反思性的商業倫理:A Reflexive Journal of Business Ethics

時間:2016-03-03 10:56來源:livesitehelp.com 作者:anne 點擊:
在學習商業倫理之前,我一直認為商業倫理會限制企業的發展,這也是很多企業為了追求利潤最大化而忽視商業倫理的原因。
在一定程度上,我甚至認為商業倫理阻礙了工業的發展,因為工業生產帶來了各種各樣的社會問題。企業倫理與企業利潤與產業發展之間是否存在矛盾?例如,環境污染可以被認為是工業發展的附加產品。為什么他們不考慮環保?食品安全一直是一個重要的商業道德。為什么廠商會喜歡忽視這個問題?當然,還有很多其他的案例,比如貪污賄賂、壟斷等。Before learning business ethics, I always thought that the business ethics would limit the business development, which is also the reason why so many corporations to neglect business ethics to pursue for maximizing business profits. To some extent, I even thought that the business ethics hinder the progress of industry, because industrial production always brought various social problems. Whether there are contradictions among business ethics and business profits and industrial development? For example, environmental contamination can be considered as the additional product of industry development. Why they don’t consider on the environmental protection? Food safety is always an important business ethics. Why manufacturers would like to neglect the problem? Certainly, there are a lot of other cases, such as corruption and bribery, monopoly and so on. 
 
學習了這一段時間,反映了問題,我開始了解商業道德。我漸漸發現,認為商業道德是最大限度的利潤最大化是一種錯誤的觀點。針對這些問題,有必要從短期到長期、局部到整體、不可持續的可持續發展的觀點來改變觀點。此外,商業道德的宣傳,可以幫助企業樹立正面的形象,使客戶提高他們的產品,這是有用的公司利潤最大化(啤酒,2009)的信任和信心。作為之后,在學習過程中收集了一些正面和負面的例子或故事,這使我逐漸改變了我對商業道德和商業利潤的看法。After learning in the period and reflecting the problem, I start to understand business ethics. I gradually found that it is a wrong view to think the business ethics would limit to maximize business profits. Considering on the problems, it is necessary to change opinions from short-term to long-term, partial to overall and unsustainable to sustainable. Furthermore, the propaganda of business ethics can help companies to set up a positive image and make customers to improve trust and confidence on their products, which is useful for companies to maximize profits (Beer, 2009). As following, there are some positive and negative examples or stories collected during the learning process, which make me gradually to change my original wrong opinion on the relationship of business ethics and business profits.
 
Considering on the environmental protection, if you can change your opinion just on one company’s development, you can find that environmental protection has stimulated the development of many new industries and helped human to cultivate good habits in energy consumption and waste. For example, waster water is a thorny problem for a lot of companies. However, it stimulates the rise of sewage treatment plant. Therefore, the challenges for other companies have become chance for sewage treatment plant which can bring a lot of profits for them. Furthermore, in order to deal with waste water, it is no doubt that the technologies of treatment would be continuously improved (Shi, 2013). And the original companies in order to reduce the cost spent on the treatment of waste water, it is necessary for them to improve technologies to save water, which can reduce their operation cost. Combined the profits of sewage treatment plant, it can prove my original wrong opinion that business ethics would limit business profits.
 
Dove’s “Beauty Campaign” can be considered as a distinct and successful example which not only reflects the business ethics of the company, advocates a healthy lifestyle and propagandas a right ethics on beauty, but also sets up a positive image of the company, promotes its sales and gets the biggest profits (Murray, 2013). In the modern society, people pay much more attention on the appearance beauty which leads to various discriminations at workplaces and in the lives, especially for women. Furthermore, the beauty of women is narrowly defined as shin, double eyelid and high bridge of the nose and so on. As a result, some women with fat and single eyelid and other non-beauty factors are not confident and even feel low self-esteem. For the ethics, it always advocates that internal beauty is the actual beauty. Dove’s beauty campaign advocates a generalized beauty of confidence, healthy and smile and so on which has no relationship with your appearance, age, skin color and figure, as shown in figure 1. Furthermore, the beauty advocated by Dove is consistent with the social ethics, which is easy for people to accept. Due to the campaign, it saves a lot of women from the narrow definition of beauty to make them confidence and start to enjoy happy lives (Emma, 2013). In the campaign, one aspect, Dove set up a positive image in the heart of consumers. On the other aspect, it cultivates a group of loyal consumers for its products. As a result, Dove achieves its social responsibility. At the same time, it promotes its brand and gets the maximum business profits. (責任編輯:anne)
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